As part of her new role, Wimberly will oversee mergers and acquisitions in the Tarsus U.S. trade show division.
“Tarsus has expanded rapidly in the Americas in the last few years with the addition of connect, EJ Krause Mexico, Expo Restaurante and ETourism,” said Tarsus Group Managing Director Douglas Emslie.
He added, “We have plans to continue to add to Tarsus’s largest geographic division and have appointed Rachel Wimberly to lead the charge. As well as continuing as President of Tarsus Media, Rachel will also become VP of Business Development for our US business.”
Wimberly started with Trade Show News Network in 2010 and has grown the monthly readership to 160,000 across the TSNN.com web site and 6 newsletters.
In 2017, Tarsus Media also launched www.CorporateEventNewsunder Wimberly’s direction, which is focused on senior level corporate event planners from Fortune 500 and Inc 5000 brands, to name a few.
In addition, Wimberly oversees the annual TSNN Awards, at which the top 50 fastest-growing shows and other awards are honored.
She previously worked with Tradeshow Week, Variety, The New York Times Regional Newspaper Group and CNN Business News.
“I am absolutely thrilled to have the opportunity to have an active role in the further growth of Tarsus Group in the U.S. market,” Wimberly said.
She added, “Tarsus Group has more than 180 events worldwide, with several brands in the U.S., but we have plans to expand the portfolio here even more.”
Wimberly will continue to lead the TSNN and Corporate Event News brands, and Kelsey Ogletree will be brought on board as managing editor of TSNN and Corporate Event News to handle day-to-day duties for both products.
Ogletree holds a master's degree in journalism from Northwestern University and has more than 10 years of experience as a writer and editor.
Previously, she served in editorial roles with McKinsey & Company, Modern Luxury and Connect Meetings.
She's written for publications like NPR, Architectural Digest, AARP The Magazine and Robb Report, and worked with corporate corporate clients like BCD Meetings and American Marketing Association.
“Kelsey has a very strong background not only as a journalist overall, but also has a particular focus on the meetings and events market,” Wimberly said. “We welcome her aboard and look forward to working with her on growing TSNN and Corporate Event News even more.”