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Going global

Source:         Date:2018-05-30 08:42:12

While many of the world’s largest private organisers are based in the UK, the biggest shows in the world take place in Germany.


According to AUMA, the German exhibition industry association, two thirds of the world’s leading international trade fairs take place in Germany. Its trade fair market is growing (from EUR3.4bn in 2015 to EUR3.9bn in 2016), and today we are seeing trends emerging among Germany’s trade fair companies including digitalisation, changes in industry represented, business models and internationalisation.


As one of Europe’s largest scientific locations, Berlin offers a high concentration of research institutions, a network between science and research supported by around 300 universities, research institutions and technology parks. Berlin has a rapidly growing start-up scene covering a wide range of industries, whether it is transportation, food, healthcare, fintech or even blockchain technology.

The city has a strong health industry sector and is well known for its tourism and entertainment businesses.


The company’s wide-ranging portfolio includes the five leading global trade fairs ITB, IFA, InnoTrans, Fruit Logistica and the International Green Week.