“There is a global remit to work with start-ups worldwide that specialize in production and logistics technology, marketing and management technology and attendee engagement technology – three areas that cover almost all event technology types,” explained James Morgan, who founded UK-based Event Tech Lab in January of 2015 as a partnership community for event tech providers and users.
He added, “These companies often do not have the contacts, communications expertise or wherewithal to communicate their products, so we help here.”
Event Tech Lab’s most recent partnership is with Rabbit, a connected lead retrieval device that enables custom branding.
Rabbit’s “Internet of Things” data-driven lead generation platform unveils visitor product preferences and movement data to event planners, data that can be used to acquire visitor lead information via the tap of a card on a reader.
Both the organizer and exhibitors as well as sponsors can set points of interest to gather leads that will automatically be synchronized with CRM systems. The technology also monitors visitor’s activity and reports back on visitor content preferences. In addition, Rabbit can work without wifi or a power supply.
“Using Rabbit, we could analyze what type of content participants were interested in at our event which is key for real success,” said Gabriella Szanto, communications director of HUNGEXPO. “Exhibitors, in turn, could follow up on their leads the same day when they collected them.”